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Marketing Mix of a Company
Hudec, Martin ; Chlebovský, Vít (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on marketing mix of family viniculture. The theoretical part defined basic marketing concepts and variables of marketing mix. The analytical part contained detailed analysis, which are source for proposed part like a ways for improving of the marketing mix of the viniculture.
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The Development of Turistic Programme in Znovín Company
Mahrová, Petra ; Moncman, Jana (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with the possible development of a touristic program of Znovín Znojmo, a.s. company, based in Šatov in Velkopavlovická wine sub-region. There has been a deep examination of the chosen company done in order to analyze the company’s touristic programs and its activities. The analytical part defines the essential context for the development and implementation of the new touristic program. The actual proposal of the development of the touristic program in the chosen region includes a proposal of appropriate touristic activities connecting wine and local places of interest. The implementation of this project will ensure a better competitiveness and an increased number of customers of the company in the mentioned sub-region.
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Factors influencing the quality of red wine
Zechmeisterová, Lucie ; Vránová, Dana (referee) ; Omelková, Jiřina (advisor)
In my thesis, I focused on monitoring of microorganisms in the sample of red grape juice and on the interactions between yeasts, bacteria and filamentous fungi. Three different media were applied for the cultivation of microorganisms; firstly for monitoring of total volume of microorganisms, secondly for yeasts and third time for lactic acid bacteria. The indirect method was used for the determination of the amount of viable cells. This method consists in enumerating of visible macroscopic colonies grown up on agar plates. When the cells grew up, the forms of colonies were analyzed visually and the morphology of microorganisms was detected microscopically. The operating time of enzymes in grape juice in the production of red wine was monitored after application of commercial enzymatic preparation. The enzym action in grape juice was observed on the basis of the process of degradation of high – molecular substrate by enzymes through the use of Ubbelohd´s viscometer. The research findings provided a lot of knowledge about the occurance of microflora in the process of production of red wine. The commercial preparations added to grape juice played a significant role.
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Eco-friendly tourism complex Strachotín – urban and architectural study.
Čížová, Gabriela ; Borecká,, Eva (referee) ; Urbášková, Hana (advisor)
The diploma thesis deals with the proposal of optimal functional and spatial use of the area for environmentally friendly tourism in Strachotín. The location is characterized by suitable natural conditions and land for quality vineyard management. That is why I propose a winery, a cider, a distillery, accommodation with a restaurant and a wellness area in the area. I elaborate the winery object and related accommodation in more detail. The most important object is the operation of the winery. The building dominates and interacts with the adjacent accommodation and restaurant building. Parts of the facade are designed as openwork ventilated facades that create the architectural character of the buildings.
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Entrepreneurial Intention of Business Development
Fink, Michael ; Sáček, Jiří (referee) ; Žižlavský, Ondřej (advisor)
This diploma thesis deals with the creation of the business plan focused on expansion of the commercial company operating on the market of wine chemistry by one segment of production. More precisely the goal of this thesis is to design the business model of new winery which would use experience of current company management who possesses key factors of production indispensable for realisation of the intended project. Among the main factors we can mention ownership of vineyards with appropriate authorisation to operate in the market, foreign experts on oenology, Italian know-how on cultivation and manufacturing of wine and last but not least the access to capital especially to financial capital and machine facilities. Participation of potential co-investor would play an important role in this business plan. Thanks to his property interests he would help with the acceleration of partial plans and bring specialised market knowledge of the Czech wine-growing sector.
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Dopady koronavirové krize na vinaře sdružené ve VOC Modré Hory
Melichar, Lukáš
This diploma thesis deals with the topic of COVID-19 pandemic and its impact on wine producers of the VOC Modré Hory association. First, the czech wine market is specified. Characaterization of microregion Modré Hory and the local VOC association is mentioned afterwards. Later on COVID-19 pandemic is discussed inclusive of the impact on the wine sector. For the purpose of qualitative research selected members of VOC Modré Hory association were asked to participate in a semi-structured interview. The association provided support for the wine producers by launching a collective promotion in the online environment. Global impact of COVID-19 pandemic on wine producers of VOC Modré Hory association is unclear and its extent is affected by the ability of respective wineries to adapt to this new situation. Measures were taken by each winery individually.
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Waterworlds of Nové Mlýny: Ethnography of winemakers and climate change
Šimková, Kateřina ; Zandlová, Markéta (advisor) ; Halbich, Marek (referee)
This master thesis addresses issues reflecting the socio-natural aspects of draught, one of the devastating consequences of climate change which increasingly affects the Czech Republic. This work uses a field research facility located around reservoirs Nové Mlýny and views it within the waterworlds concept, a term established by authors Kristen Hastrup and Fridy Hastrup. Ethnographic research shows the impact of water and its scarcity on the landscape, local inhabitants and their relationships and practices. A particular focus is given to wine growers and their understanding of draught, climate change and ways for adopting good practices in an area which is gradually drying out. Furthermore, it captures the transformation of practices related to the maintenance of a vineyard and maps individuals affected by the problems of draught in that area. Key words: Ethnography, draught, climate change, waterworlds, water, reservoirs Nové Mlýny, viniculture
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Marketing Mix of a Company
Hudec, Martin ; Chlebovský, Vít (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on marketing mix of family viniculture. The theoretical part defined basic marketing concepts and variables of marketing mix. The analytical part contained detailed analysis, which are source for proposed part like a ways for improving of the marketing mix of the viniculture.
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Eco-friendly tourism complex Strachotín – urban and architectural study.
Čížová, Gabriela ; Borecká,, Eva (referee) ; Urbášková, Hana (advisor)
The diploma thesis deals with the proposal of optimal functional and spatial use of the area for environmentally friendly tourism in Strachotín. The location is characterized by suitable natural conditions and land for quality vineyard management. That is why I propose a winery, a cider, a distillery, accommodation with a restaurant and a wellness area in the area. I elaborate the winery object and related accommodation in more detail. The most important object is the operation of the winery. The building dominates and interacts with the adjacent accommodation and restaurant building. Parts of the facade are designed as openwork ventilated facades that create the architectural character of the buildings.
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